How to Tell the Story of Your VETDSS Success

A successful VETDSS (Vocational Education and Training Delivered to Secondary Students) program isn’t just measured by enrolments and completions — it’s reflected in the confidence, skills, and future opportunities of the students it serves. But even the best programs can go unnoticed without a strong narrative. That’s why storytelling matters.

When schools actively share the success of their VETDSS programs, they build community pride, strengthen industry partnerships, and inspire more students and families to get involved. Telling the story of your VETDSS impact can also boost internal support, attract funding, and showcase your school as a leader in preparing students for the future of work.

Here’s how to do it well.

1. Start With the Why

Before you dive into reports and results, begin with the bigger picture. Why does your school offer VETDSS? What student needs does it meet? What change has it made over time?

Start your story by capturing the heart of your VETDSS vision — inclusion, career readiness, hands-on learning — and let that drive your messaging.

2. Use Student Stories to Bring Data to Life

Facts tell, but stories sell. While statistics are essential, personal stories are what resonate. Share the journey of a student who found their passion through VET. Highlight an apprentice who landed a job straight from school. Interview a student who overcame obstacles to complete their training.

Pair these stories with data (like completion rates, placements, or transition outcomes) to give your impact a human face. A quote, photo, or short video from a student or parent can be far more powerful than a spreadsheet alone.

3. Communicate Through Multiple Channels

Different stakeholders engage in different ways — so vary how you tell your VETDSS story:

• Annual Reports or School Reviews – Include a VETDSS impact section with key achievements and student outcomes.
• Newsletters and School Websites – Regularly feature student profiles, course spotlights, or partner thank-yous.
• Social Media – Share photos, short success stories, or workplace learning highlights to reach students, families, and the broader community.
• Community Events and Open Days – Host VET showcases where students can demonstrate skills, share projects, or speak about their experiences.

4. Celebrate Your Partners

Your RTOs, industry mentors, and placement hosts are part of your success story. Acknowledge their role in helping students grow. Include partner shout-outs in newsletters, social media tags, or thank-you events. This builds stronger relationships — and encourages more employers to get involved.

5. Make Storytelling an Ongoing Habit

Don’t save it all for the end of the year. Capture and share small wins throughout the year — a student gaining a qualification, a new course launch, a standout work placement. By making storytelling part of your VETDSS culture, you build momentum and recognition consistently.

Final Thoughts

When you tell the story of your VETDSS success — clearly, consistently, and authentically — you don’t just highlight achievements. You inspire trust, reinforce your program’s value, and invite others to be part of something meaningful.

A great VETDSS program deserves to be seen. So share it — and let your impact speak for itself.