How to Recruit Students into VETDSS (And Keep Them There)

Getting students through the door is only half the battle. When it comes to Vocational Education and Training Delivered to Secondary Students (VETDSS), recruitment is important — but retention is everything. A well-designed recruitment strategy sparks interest and drives enrolment, but sustained engagement, relevance, and outcomes are what keep students committed and successful throughout the program.

So how can schools not only attract the right students to VET pathways, but also support them to thrive and complete their chosen qualifications? Let’s explore the strategies that work — from early exposure to post-placement support.

1. Start Early with Taster Programs

Many students enter senior school with little understanding of what VET is or how it might apply to them. That’s why early exposure is key. Running “try-a-trade” days, industry immersion experiences, or short taster courses in Years 8 or 9 helps demystify vocational learning and builds awareness before subject selection rolls around.

These programs allow students to explore different industries in a low-pressure setting and discover where their interests and strengths lie. They also help to dispel outdated myths that VET is only for non-academic students — showcasing instead the variety, relevance, and value of vocational pathways.

2. Use Student Ambassadors

There’s no better recruitment tool than a passionate peer. Student ambassadors — current or former VETDSS students — are powerful advocates. When they share their stories, speak at school events, or take part in subject expos, it makes vocational education relatable and aspirational.

Hearing directly from someone who has benefited from a VET program can significantly influence student perceptions and choices. Consider creating a formal ambassador program where VET students mentor younger peers or lead school tours of practical learning spaces.

3. Showcase Real Pathways and Outcomes

To inspire students (and their families), schools must clearly communicate the real-world value of VET. That means showing what successful outcomes look like: completed qualifications, apprenticeships, employment, or further study.

Use posters, videos, and social media to highlight VET student success stories. Invite alumni to speak about how VET shaped their career journey. Include local employers in the conversation so students can see the direct link between their VET course and real opportunities in the workforce.

4. Offer Flexible and Inclusive Options

VET students often juggle multiple commitments — school subjects, part-time work, and workplace learning. Flexibility is key to keeping them engaged.

Offer block scheduling, blended learning models, and alternative delivery formats to accommodate different learning styles and life circumstances. Ensure that VET is presented as an equal choice for all students — not just those considered “hands-on learners” or “at risk.” Inclusivity leads to stronger programs, broader interest, and better outcomes.

5. Build a Supportive Ecosystem

Once students are enrolled, schools must provide ongoing support. This includes academic assistance (like tutoring or catch-up sessions), wellbeing support (to manage stress and workload), and regular mentoring from teachers or coordinators.

Structured workplace learning or school-based apprenticeships should be supported with pre-placement training and post-placement reflection. Students should feel part of a learning community, not left to navigate the VET world alone.

Career counselling also plays a key role. Help students map out their pathway beyond school and understand how their VET qualification fits into future goals — whether that’s entering the workforce, pursuing further vocational education, or continuing into university.

6. Engage Families in the Process

Parents are key decision-makers and influencers. Hosting information nights, providing clear communication, and showcasing student success helps build parental confidence in the VETDSS model. When families are on board, students feel more confident in their choice and are more likely to commit to the journey.

Final Thoughts

Recruiting students into VETDSS is about more than filling seats — it’s about opening doors. When schools prioritise early exposure, peer influence, real-world relevance, and ongoing support, they create vocational programs that not only attract students — but empower them to finish strong.

The result? Confident, skilled young people with practical qualifications, career direction, and the experience to back it up.