Parents as Partners: How to Win Family Support for VET Pathways

When it comes to helping students make informed decisions about their futures, few voices carry more influence than that of a parent or guardian. Whether consciously or not, students often look to their families for approval, encouragement, and guidance — especially when it comes to choosing senior school subjects and post-school pathways. That’s why engaging parents in Vocational Education and Training Delivered to Secondary Students (VETDSS) is not just helpful — it’s essential.

Despite the proven benefits of VET pathways, many parents still associate vocational learning with outdated stereotypes. They may see it as a “plan B” for students who struggle academically, rather than a legitimate and respected option for all students. Winning family support means breaking down these misconceptions and clearly communicating the value of VET.

Why Parent Buy-In Matters

Parents who understand the purpose and outcomes of VETDSS are more likely to support their child’s decision to enrol in a vocational subject. Research shows that when parents are engaged in the process, student confidence increases, and completion and retention rates improve. Parents can become powerful advocates — if they’re given the right information.

Strategy 1: Educate with Clarity

Many families simply don’t know what VETDSS is or how it fits into a student’s overall learning and career pathway. Clear, jargon-free communication is key. Create easy-to-understand resources (such as flyers, explainer videos or infographics) that outline:

• What VETDSS is
• The qualifications students can earn
• The industries and careers it leads to
• How it aligns with further education, apprenticeships, or employment

Make it clear that VET isn’t about limiting options — it’s about expanding them.

Strategy 2: Host Interactive Information Sessions

Information nights (either in-person or online) give parents the opportunity to ask questions, raise concerns, and hear directly from educators, industry partners, and past students. These sessions are most effective when they’re interactive, engaging, and focused on achieving real outcomes.

Invite guest speakers, such as successful alumni or local employers, to share their experiences. Parents are more likely to support a program when they see real examples of success and hear how VET can lead to stable, meaningful careers.

Strategy 3: Showcase Student Success

There’s nothing more convincing than seeing a student thrive. Use newsletters, social media, and open days to highlight the achievements of VET students — from awards and work placements to apprenticeships and job offers.

Sharing these stories builds confidence and demonstrates the impact of VETDSS in a way that data alone cannot. Where possible, include parent testimonials as well. Hearing from other families who have supported their child’s VET journey adds authenticity and relatability.

Strategy 4: Keep the Conversation Going

Winning family support is not a one-off event — it’s an ongoing relationship. Regular updates, newsletters, and career planning meetings keep parents informed and involved. Consider offering one-on-one consultations for families with specific concerns or questions.

Be transparent about expectations (such as work placements or course costs) and provide reassurance that support is available for students to succeed.

Final Thoughts

Parents are not just spectators in the VET journey — they’re partners. By involving them early, communicating clearly, and celebrating success, schools can turn scepticism into support. And when parents are on board, students are empowered to choose pathways that match their interests, strengths, and future goals — whether that leads to university, a trade, or straight into the workforce.

When parents believe in the power of VET, students do too.